See Inside the Book
Luxury is easy to admire and hard to build.
The Art & Science of Luxury Marketing explores how the world's most desirable brands earn their place, and how yours can too.
Explore selected ideas, conversations and insights from the book.
Explore the Ideas
What gives a luxury brand its value? Explore the interconnected elements that shape brand strength, consumer perception and experience — and how they work together to create enduring luxury brand equity.
Anatomy of Luxury
The Science Behind Luxury Price Tags
Why does luxury command such extraordinary prices? Explore the thinking behind luxury pricing and the factors that allow value to extend far beyond the functional cost of a product.
A Reader's Perspective
“Even as a data analyst, nowhere near the luxury world, I found myself relating it to my own work. It's already changing how I think about my own business.”
Brigitta van Rensberg
Data Analyist
