The Art &
Science of
Luxury
Marketing
‘When I started in Marketing in the late 80’s Marketing was 90% Art and 10% Science.’
‘Today it’s 90% Science and 10% Art. Therefore, the art alchemy needs to be exceptional.’
About
Welcome to 'The Art & Science of Luxury Marketing,' an essential guide to mastering the strategies, approaches, and psychology behind the world's most coveted brands. Whether you're a marketer, entrepreneur, business leader, or captivated by the allure of luxury, you'll find proven strategies and real insights. No jargon. Just honest advice and tools you can use to make your brand stand out—fast.
Central to the book is a proprietary framework, ‘The Luxury Brand Diamond’, a strategic tool for understanding, elevating, and developing standout luxury brands. This methodology distils decades of hands-on experience into actionable guidance for today's luxury leaders. Beyond the framework, readers will discover interesting brand facts, exclusive tools, and original research, with behind-the-scenes marketing insights. Presented in accessible language to inspire both industry insiders and aspirants. There is an emphasis on understanding the deep connections with discerning consumers.
You won't find this approach anywhere else.
‘I wrote this book to cut through the noise. It's direct, practical, and packed with lessons I've learned firsthand, with no filler, no fluff, just what works. You’ll get the tools, the stories, and the strategies that actually move the needle for luxury brands. Read it, use it, and judge it for yourself. ‘
Craig Doré