Digital Edition
Step 1: Save your copy safely
Save the PDF to a private folder on your own device. It carries your name and order number, so please
keep it to yourself.
Step 2: Protect your privacy in your AI tool
Use your own personal AI account only, never a team or company workspace. In your AI tool's settings,
switch off the option that lets your chats be used to train the AI. This keeps the book and your business
details private.
Step 3: Upload the book to your “Luxury Brand Assistant’ (Bot \ Project \ Grok \ Agent etc.)
• ChatGPT: Create a Project and add the PDF to its files.
• Claude: Create a Project and add the PDF to its knowledge.
• Gemini or Copilot: Attach the PDF at the start of your chat.
A Project is best, because the book stays loaded for every chat.
Step 4: Give your AI its role
Paste this into the Project instructions (or your first message):
You are my luxury marketing advisor. Use the attached book, The Art & Science of Luxury
Marketing by Craig Doré, as your main guide. When I ask for help, name the framework
from the book you are using, apply it to my brand step by step, and point to relevant
case studies from the book. Ask me questions if you need more detail about my brand.
Step 5: Tell the AI about your brand
Share a short brief: your brand, product, price point, target client, market and current challenge. The
more specific you are, the better the advice.
Step 6: Put the frameworks to work
Try prompts like these:
• "List the main frameworks in this book and tell me which three suit my brand best."
• "Apply the book's positioning framework to my brand and show each step."
• "Which case study in the book is closest to my situation? What lessons apply to me?"
• "Audit my website copy against the book's principles of luxury language."
• "Turn this framework into a 90-day action plan for my team."
• "What would the book say is wrong with this campaign idea?"
Tips to get the most from it
• Work through one framework at a time.
• Ask the AI to quote the page or chapter it used, so you can read the original.
• Check important facts and figures yourself. AI can make mistakes.
• Save your best answers as your own brand playbook.
Need help? Email info@craigdore.com. For more ways to get the most from this resource, visit
Prefer paper? A beautiful hard-copy edition is available at www.craigdore.com. The book includes
special areas for notes, thoughts, or personal derivatives of the information.
Digital Edition License Buyer Guide: The Art & Science of LuxuryMarketing
INTELLECTUAL PROPERTY & AI USER LICENCE
The Art & Science of Luxury Marketing — Digital Edition© Craig Dore. All rights reserved.
This digital edition is licensed, not sold. By downloading, opening or using this book, you agree to the terms below.
1. Who may use this book
This license is personal. It is granted only to the person who bought this copy (the "License Holder"). Itcannot be transferred, shared, lent, emailed, resold or gifted.
2. What you may do
• Read this book on your own devices.• Upload this book to your own private, personal AI account (for example, a personal ChatGPT,Claude, Gemini or Copilot account) to help you apply its frameworks to your own work.• Quote short extracts, with credit to Craig Doré, in your own work.
3. What you may not do
• No sharing. Sharing this book is strictly prohibited. You may not send, forward, email, upload,post or otherwise give this file, or any part of it, to anyone else.
• No printing. This is a digital-only copy. Printing the book, in whole or in part, is prohibited. A beautiful hard-copy edition is available at www.craigdore.com.
• No public or team AI. You may not upload this book to any public, shared, team or business AI model, workspace or project. This includes shared team accounts, company AI platforms, custom assistants or GPTs that others can access, and any tool used to train or build an AI product.
• No altering. You may not remove, hide, edit or obscure the author's watermarks, copyright notices, or the License Holder details on any page.
• No public hosting. You may not place this file on any website, cloud link, file-sharing service or online library.
• No resale or commercial reuse. You may not sell, repackage or teach from this book as your own course or product.
4. Breach of this license
Unauthorised sharing or public hosting of this proprietary framework will result in the immediate revocation of your licence and legal action for copyright infringement. Each copy carries the LicenceHolder's details, so shared copies can be traced back to the buyer.
5. Ownership
All content, frameworks, models, case studies and designs in this book remain the intellectual property of Craig Dore. (unless otherwise stated, the original owner) This licence is governed by the laws of theRepublic of South Africa, including the Copyright Act 98 of 1978.
6. Questions
Email info@craigdore.com.
ISBN 978-1-0483-3858-4
© 2026 The Doré Collective. All rights reserved.